Nov 24Guide to Hiring a Fractional CMO (B2B SaaS)Fractional, or Freelance, Chief Marketing Officers (CMOs) are marketing leaders who support marketing functions across a wide range of areas but in a flexible and part-time manner. They are going to become an increasingly common phenomenon in the months to come. Why? Read on. Why do I think they’ll become more common? As we approach the end of…CMO9 min readCMO9 min read
Sep 19Why B2B SaaS CEO’s Need to Prioritise Website Upgrades Post Investment?Introduction For B2B SaaS, and tech companies their website represents a key factor in the success or otherwise of your business. For those on their startup journey, a significant investment raise represents a key inflection point and should trigger a new website build. This is a significant undertaking and is often…VC8 min readVC8 min read
Aug 8Top 10 Best Headless CMS 2024Best Headless CMS 2024— An Introduction Before we dive in I have a confession to make. This is not your typical “best of” article. Instead, it is a lighthearted attempt to highlight what is really going on with “best of” blogs like this. That said, I will address the topic in part further down the page…7 min read7 min read
Jun 27Why The Category of Headless CMS Has a Marketing Problem?Headless CMS is a strange name for a fast growing category. In this short article we outline some of the resultant issues and suggest some more appropriate names for it. Headless CMS: An Introduction In recent years Headless [What is a Headless CMS?] has emerged as a popular way to manage content and build…Headless Cms7 min readHeadless Cms7 min read
May 235 Areas Your CMO Should Focus on After Your B2B SaaS Startup Secures InvestmentWhile resourcing should always be a top priority, this blog focuses on your second most important area to focus on — improving your website. Website Update — Upgrading Your B2B SaaS Website For B2B SaaS and technology companies, your website is the primary channel to generate leads. However, in the…B2B10 min readB2B10 min read
Mar 3Why Scaling B2B SaaS Startups Need to Ditch WordPress?Introduction WordPress is the world’s most popular Content Management System (CMS) with a purported 4 in 10 websites using it (exact stats vary, but W3Techs claims that WordPress is used by 43% of all websites). Since its inception in 2003, it has helped sustain a significant ecosystem of WordPress developers around…B2b Marketing8 min readB2b Marketing8 min read
Feb 19Analysis of the Content Management Systems (CMS) of the Top 25 B2B SaaS Websites in Ireland (2023)We analyzed the performance of the top B2B SaaS Companies in Ireland and share the findings below. TL;DR We analyzed the top 20 B2B SaaS companies in Ireland to assess how they were built, what Content Management System (CMS) they used, and what key technologies were common. Unsurprisingly we found that…B2B9 min readB2B9 min read
Nov 16, 2022How to Win in Intensely Competitive B2B SaaS MarketsFor most B2B SaaS companies, winning in crowded markets is a key area to focus on. The playbooks will vary depending on the context, and your position in the market. This article aims to outline some of the strategic decisions that need to be made as well as some tactics…Growth15 min readGrowth15 min read
Sep 30, 2022Build a Winning B2B SaaS WebsiteThere are lots of elements to consider as you build out your B2B SaaS website. The blog outlines some of the key things to think about. Introduction There are a number of elements to consider when it comes to building a B2B SaaS site. First and foremost is being clear…B2B7 min readB2B7 min read
Jul 14, 2022The Emergence of Vertical SaaS (B2B)The world of B2B SaaS continues to explode. Yet, it is hard to believe that it is already over 10 years since Marc Andreessen famously claimed that “software is eating the world”. The Context The origins of SaaS are bound by the simple mechanics of internet speed. For those of…B2B6 min readB2B6 min read