How to Win Business From Your SaaS Competitors ?

  1. A ‘like-for-like’ switch between two competitors in the same category
  2. A ‘bundle switch’ where the new player offers a bundled solution targeting numerous different categories
  • Several personal emails to me (via Linkedin)
  • A carefully crafted Linkedin request
  • A series of emails to my business email address
  • A series of emails to the wider marketing team — especially my direct reports (via Linkedin)
  • A personalised video outlining why their product was better (than the one I was using)

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B2B and Tech Marketing Consultant. Based in London. Passion for #SaaS . Learn More at http://www.workwithagility.com

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Alan Gleeson

Alan Gleeson

B2B and Tech Marketing Consultant. Based in London. Passion for #SaaS . Learn More at http://www.workwithagility.com

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